The name

The name ‘trident’ has strong maritime connotations, harking back to the ancient god Poseidon. One of Poseidon's main attributes was his Trident, a symbol of his power. The trident’s design has three distinct prongs that stem from a common base. For the Trident Alliance it is a metaphor for the aligned interests of responsible industry, the environment and human health in robust enforcement.

The Logotype

The Trident Alliance logo evokes the three pronged trident of Poseidon in a soft yet powerful manner. It is made up of three water drops, representing responsible industry, the environment and human health. The overlapping of the drops reflects the common objectives of the different interest groups and the collaboration between them that will lead to achieving those objectives.